The Château de Sassy, Xavier's family home, sits in the heart of Normandy, where cider is a key part of life. The tradition of producing cider and calvados has been enjoyed by the SASSY family for generations.
SASSY, it's a story of two childhood friends with the same passion - Cider. SASSY endeavours to bring the traditions of Normandy to both a modern and international audience. Our co-founders, Xavier and Pierre-Emmanuel learnt to appreciate the true taste of cider, having grown up with it as an integral part of Norman life. SASSY was born out of this childhood passion and desire to put Normandy back on the map.
SASSY cider puts a modern spin on a wonderful Norman tradition.
Our goal? To create a cider that respects the savoir-faire of their native Normandy, while giving it a fresh new twist.
To develop an innovative product, Xavier and Pierre-Emmanuel teamed up with a local producer and a cellar master, together they develop recipes inspired by the cider served at Château de Sassy..
To guarantee the ciders would work for the modern palette the two friends looked at drinks trends from across the globe. More freshness, lightness and finesse, to obtain a refined and balanced range that will have people gagging for another.
To delight your taste buds, SASSY aims for excellence: from the careful selection of apple and pear varieties to the bottling, everything is 100% local.
Our creations are made from 100% fruit juice which means NOTHING is added. Our artisanal press takes the very best from the fruits and ensures only the highest quality. The balance of apple varieties offers freshness with a contrast of bittersweet and fruity aromas. This allows us to pair with food, reinvigorate a cocktail or simply sip away at the end of the day.
By breaking free of constraints, Sassy takes cider out of the country and feels comfortable in a modern environment.
The translation of SASSY into English gives us our brand.
Cheeky, lively and spirited - this is exactly how we want to describe our ciders.
There are now more occasions and places to enjoy cider. SASSY will ensure that your enjoyment of this apple concoction will be full flavoured and naughty natured.
Maison SASSY is above all a family business. SASSY La Famille isn’t just our founders and farmers; it’s also our amazing customers and the incredible team that makes it all happen.
But, the real magic happens when our cider lands in the hands of top chefs and mixologists who take our creations to the next level in the world’s best restaurants and bars. Since day one, our cider has been winning hearts (and taste buds) everywhere.
Since its beginnings, SASSY cider has won over the biggest names in gastronomy. From the illustrious Alain Ducasse to Joël Robuchon, including Alexandre Gauthier (from left to right in the photo), many internationally renowned chefs have chosen to feature our creations on their menus.
Our ciders have also inspired many mixologists around the world, such as Maxime Hoerth, Sullivan Doh, and Julien Escot, among many others. These mixology experts have captured the essence of SASSY in unique cocktails, reflecting the audacity and finesse of our creations.