The cidres bring hand-crafted refinement and an injection of youth to this classic drinks category, Sassy said. Founders Xavier d’Audiffret Pasquier and Pierre-Emmanuel Racine- Jourden pooled together their passion for excellence and the love of their native cidre to create a new generation of cider that focuses on freshness and taste.

Advocating the return of a “real taste from real fruit” philosophy, Sassy’s unique and elegant taste comes from a pure fruit extraction with no concentrate, and 100 % natural and pure juice from the freshest of produce, including Chevalier Jane, Binet Blanc and Doux Normandie apples. Sassy also boasts a low-in-calorie tagline with less than 50 calories per 150ml serving.

The brand will launch in venues across London this summer, adding to its existing accounts in France.

Sassy co-founder Xavier d’Audiffret Pasquier said : “Growing up in Normandy creating a refined palate for cidre inspired me to bring the traditional and true taste of cidre back to the consumer. We are very excited to be launching our Sassy Cidre here in the UK this summer.”